Stand of articles
1 . Introduction
The aviators industry is highly competitive and thus demands very well planned and distinct tricks of airline companies (airlinetrends. com, 2013). Important for the success of such a company is therefore its strategic management. Companies need to be conscious of their ideal position, produce strategic alternatives and put their particular formulated technique into actions (Johnson, Whittington & Scholes, 2011). Since this is a complex and challenging job, consultants like me help flight companies with this task. We support companies with the overall procedures and ensure better profitability. Our advice contributes to successful and sturdy solutions. This kind of report concentrates on the achievement story of Air New Zealand, which has been awarded two times as " Flight of the yearвЂќ by the ATW in 2010 and 2012. The question is: What are the success elements of Air flow New Zealand and how can the airline stay competitive? In order to answer this problem statement, we will have a closer look at the strategy of Air NZ and at its competitive advantage toward competitors including Qantas, Pacific cycles Blue or perhaps JetStar. Later on, it will be stated, what Air NZ can and should carry out in order to stay successful and competitive down the road. 2 . Methodology
This evaluative research looks for to assess the success of Air NZ's strategy. All these research concerns will be solved with a qualitative approach and secondary info. The issues will be analysed by making use of appropriate equipment and frames. The technique of Air flow NZ will probably be evaluated by using the SAF standards, while the competitive advantage of the airline organization will be analysed by Porter's three вЂgeneric' strategies. To be able to indicate which will future actions Air NZ should take, it is current position in the business existence cycle will be identified by using Greiner's progress model and a SWOT analysis will be applied. Those steps will certainly lead to an effect based conclusion and following recommendations. 2 . 1Conceptual map
3. Case background
" AirВ NewВ Zealand can be an international and domestic air travel group which supplies air traveler and cargo transport solutions within Fresh Zealand, as well as to and from Australia, the South West Pacific cycles, Asia, America and the Usa KingdomвЂќ (Air New Zealand Ltd., 2013). The company was founded in 1940 as Tasman Empire Airways Limited (TEAL) and was renamed Air flow New Zealand Limited in 1965. Since 99 it is total member of the Star Alliance group. Atmosphere NZ is located in Auckland and is targeted on flights to Los Angeles and Sydney. Altogether, it has an operating fleet of 104 airplanes (June 2013), consisting of Fly Aircrafts and Turbo-props. Main shareholders of Air NZ are the New Zealand Government and other shareholders. Since 03 2006 very low new brand identity, which in turn highlights it is authenticity like a " Kiwi airlineвЂќ. CEO Christopher Luxon stresses that Air NZ is an airline that focuses on the satisfaction of employees and customers, as well as on environmental concerns (Air Fresh Zealand Ltd., 2013). The working method of Atmosphere NZ takes care of with high revenues (NZ$ 4, 486 million in 2012) as well as some awards each year. The airline is awarded for their innovative developments, such as the Spaceseat or the SkyCouch, for being the best employer and for offering the very best (long-haul) flights. In 2013, Air NZ has been announced " Winner of the Global Tourism Business AwardвЂќ by the WTTC (Air New Zealand Ltd., 2013). However , the majority of remarkable is that Air NZ has become " Airline of the YearвЂќ two times in three years. The global aviators industry magazine ATW (Air Transport World) awarded the organization in 2010 and 2012 for leading placement in the industry. Conditions which are arranged by the ATW for earning the merit are the next (ATW, 2013): вЂў Quality, innovation and leadership by executive administration вЂў Strong financial willpower
вЂў Consistent and exceptional safety record
вЂў Tested leadership in community, ecosystem and technology...